Are Consumers Into Sustainable Packaging?

The Demand for Green Packaging is on the Rise


A survey conducted by WestRock, a provider of sustainable packaging solutions, found that 66% of consumers in the US are willing to pay more for products that come in sustainable packaging. This shows that there is a growing demand for green packaging, and consumers are willing to pay a premium for it.


Younger Consumers are More Likely to Choose Green Packaging


According to a survey conducted by Asia Pulp & Paper, 62% of millennial consumers in the US and Europe are more likely to choose products with eco-friendly packaging. This trend is expected to continue as younger generations become more environmentally conscious.


Green Packaging is a Key Factor in Purchase Decisions


A survey by Trivium Packaging found that 73% of consumers globally believe that eco-friendly packaging is important when making a purchase decision. This shows that green packaging is a critical factor for consumers when choosing products.


Environmental Impact is a Key Concern


A survey by Mintel found that 55% of US consumers are concerned about the environmental impact of packaging. This concern is driving consumers to seek out eco-friendly packaging options.


Sustainability is a Growing Trend


Sustainability is becoming an increasingly important trend in the consumer packaged goods industry as well. According to a report by Euromonitor International, sustainable packaging is expected to grow at a CAGR of 5.7% between 2020 and 2025. This growth is driven by increasing consumer demand for eco-friendly packaging.

The statistics on consumers who want green packaging show that there is a growing demand for eco-friendly packaging options. Younger consumers, in particular, are more likely to choose products with sustainable packaging, and environmental impact is a key concern for many consumers. Brands that prioritize sustainability and offer eco-friendly packaging options are likely to attract environmentally conscious consumers and gain a competitive advantage in the market. As sustainability continues to be a key trend, it is essential for brands to prioritize green packaging to meet the demands of consumers who are concerned about the impact of packaging on the environment.

Don’t Stop Here

More To Explore

Sustainable Packaging just got Bold

The New Plastics Economy is an ambitious initiative led by the Ellen MacArthur Foundation, bringing together various stakeholders across the plastics value chain. Its aim


 materials or products that can be used again after they have been treated using a special industrial process (Cambridge dictionary)

Industrially compostable

Industrial composting can deal with a broader range of compostable products and operates in a highly controlled setting with specific temperatures and conditions. Industrial composting is able to apply a far higher temperature to the already pre-processed packaging material. The high heat breaks the packaging down even further, hastening the decomposition.