Is sustainable packaging the lowest hanging fruit for the apparel industry

Today, the apparel industry is facing several challenges, such as inefficient supply chains, waste problems,  and the inability to adapt to changing consumer demands. However, there is a low-hanging fruit that the industry can leverage to address some of its gravest challenges and that is sustainable packaging.


The fashion industry is infamous for its excessive use of packaging materials, which has resulted in significant environmental impacts such as pollution and waste accumulation in landfills and oceans. Nevertheless, the advent of sustainable packaging solutions such as biodegradable and compostable materials present a cost-effective alternative that can help reduce the industry’s environmental footprint.

There are several benefits to adopting sustainable packaging: apparel companies can enhance their sustainability profile, significantly reduce their environmental impact, and appeal to the larger environmentally conscious consumers. In addition, it can also lead to cost savings by reducing the need for excess materials and packaging.


Sustainable packaging can also help brands streamline their supply chains by reducing the number of materials and vendors required because inefficient supply chains can result in delays, waste, and increased costs. Companies can also choose to optimize their packaging and shipping practices to minimize the  transportation costs and reduce waste.

In conclusion, consumers today are increasingly demanding for more sustainable and environmentally friendly products. By adopting sustainable packaging solutions, apparel companies can meet these demands and remain competitive in the market.

Don’t Stop Here

More To Explore

Sustainable Packaging just got Bold

The New Plastics Economy is an ambitious initiative led by the Ellen MacArthur Foundation, bringing together various stakeholders across the plastics value chain. Its aim


 materials or products that can be used again after they have been treated using a special industrial process (Cambridge dictionary)

Industrially compostable

Industrial composting can deal with a broader range of compostable products and operates in a highly controlled setting with specific temperatures and conditions. Industrial composting is able to apply a far higher temperature to the already pre-processed packaging material. The high heat breaks the packaging down even further, hastening the decomposition.